Comms Coffee Club Podcast: Joanna Parsons: CEO of The Curious Route and The Curious Tribe

​Welcome to another episode of the Comms Coffee Club podcast, where we get to know the people leading the communications industry.

In this episode, we're joined by Joanna Parsons, CEO of The Curious Route and The Curious Tribe, the only consultancy firm in Ireland that specialises exclusively in internal communication.

Joanna helps organisations communicate better with their employees. She offers consulting, training and workshops. She also supports internal communication professionals directly through her membership community, The Curious Route.

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During our chat, Joanna and I explored how she got into internal comms, why she set up The Curious Route, what it is like being a LinkedIn influencer and, of course, we chewed the fat on internal communications.

We discussed how internal communications has transformed in recent years, particularly in light of hybrid working. Joanna shared her perspective on building authentic employee engagement and the importance of measuring communications effectiveness beyond simple metrics.

Her fresh take on creating meaningful two-way dialogue within organisations was particularly good.

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Whether you're an internal communications professional looking to enhance your strategy or simply interested in understanding how effective internal comms can transform organisational culture, this episode has some great tips and takeaways.

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