This week on the Combs Coffee Club podcast, I'm joined by Natasha Plowman, who has an extensive background in political communications, corporate communication, and sustainability finance. We discuss the differences between Australian and UK politics, the role of communications in supply chain management, the role of financial services in sustainability, and the differences between the UK and Australian political systems. Natasha shares her own journey as an activist, her experience transitioning into the corporate world, and how the states and federal government in Australia work together. It's an insightful conversation about politics, policy, and sustainability.

Responsible Communications Importance in Business

Natasha shares her experience in the field, from advocating for charities in Australia to working with brands such as Diageo and Coca-Cola in Europe to sign off on code-compliant marketing communications. We discuss the importance of reduction and reuse along with recycling, and how alcohol companies have adapted to be more responsible in their marketing. We also discuss how food companies can learn from alcohol companies, and the importance of context when it comes to communications, especially to children. Plus, Natasha speaks about the role of a critical friend in communications and the importance of withstanding the conversation, even if it can be uncomfortable.

Transitioning to Sustainable Practices

Natasha and I discuss the importance of transparency and honesty for businesses looking to transition to more sustainable practices. We explore the responsibility of communications teams and companies to demonstrate their workings and thinking in order to make a successful transition. We also discuss how the media is often making sustainability into a device and how even those who are pro-transition often still recognise that the energy supply chain will still include oil and gas in some capacity for the next 30 years.

CEOs and Internal Communications Role

Natasha discusses how a CEO's trusted advisor is integral to their effectiveness in communication. We explore how a leader can own their voice when communicating to their team and how a CEO's communication style can be effective when they are allowed to own their own voice. Finally, we explore the importance of asking difficult questions and being transparent when it comes to a company's operations.

Don't Miss Out!

The episode is a treasure trove of information for communications professionals, offering in-depth analyses and hands-on tips. Whether you’re in the early stages of your career or a seasoned professional, there’s something for everyone.

For more insightful conversations, stay tuned to the Comms Coffee Club Podcast. Subscribe to our channel and follow us on all our social media platforms to keep up to date with the latest in the communications industry.

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Watch The Full Episode Below

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