Comms Coffee Club Podcast
Comms & IR Insights
Comms Coffee Club Podcast | Episode 5 | Navigating the Global Communications Landscape | Insights from Madeleine Little
7 October 2023 by Max Forsyth
In a new episode of the Comms Coffee Club Podcast, we had the pleasure of hosting Madeleine Little, a communications veteran with an exceptional journey that spans continents and industries. We explored her rich experience, touching on everything from global communication nuances to the essentials of working with CEOs. The episode is packed with invaluable advice for anyone in the communications field, particularly those considering international roles or those already leading diverse teams.
From an Unlikely Beginning to Leading Brands
Madeleine's entry into the world of communications was anything but planned. An intriguing job advert in the Financial Times was her first step into the sector. She initially worked at Citigate Dewe Rogerson before moving in-house, a transition that eventually took her to Singapore to lead APAC communications for JLL. She has also worked with esteemed brands such as Aon and Dun & Bradstreet, offering her an unparalleled view of the communications industry.
A World of Communication
In our conversation, Madeleine took us through a fascinating global tour, delving into the intricate customs and challenges faced when crossing international borders. She compared and contrasted the sector-specific press offices in Japan to India's insatiable appetite for information, highlighting the significance of understanding regional nuances.
She spoke at length about the complexities of content-heavy communication briefs and the pressing challenges of budget and headcount management, advocating for the necessity of clarity and structure within any organisation.
The CEO Perspective
One of the highlights of the podcast was Madeleine’s insights into working with CEOs, specifically her experience with Julie Page at Aon. The discussion revolved around the importance of authenticity and empathy from the CEO, dissecting the strategies and planning that go behind effective communication at that level.
Dawnay Communications
Towards the end of our conversation, Madeleine introduced us to her new venture, Dawnay Communications. It focuses on providing strategic communications planning and consultancy to Heads of Communications, serving as a further testament to her extensive expertise in the field
Don't Miss Out!
The episode is a treasure trove of information for communications professionals, offering in-depth analyses, and hands-on tips. Whether you’re in the early stages of your career or a seasoned professional, there’s something for everyone.
For more such insightful conversations, stay tuned to the Comms Coffee Club Podcast. Subscribe to our channel and follow us on all our social media platforms to keep up to date with the latest in the communications industry.
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